A Single Word Can Say So Much

This video has been around for a while now, I think it was first posted early in 2013, and I’ve watched it several times, enjoying it as a nice piece of humorous advertising that plays to our obsession with technology and gadgets. – In short it’s a fun piece.

But today a friend of mine referenced it from another perspective, one that made me look at it with new eyes.

It’s not only a witty piece of advertising, it’s a great piece of content marketing that works for a global audience.

It’s message is universal, it works across many cultural boundaries by playing on shared human experiences (and needs!), and by only using a single word, a name, it also crosses language barriers.

Why over-complicate your message, when with a bit of thought and ingenuity, so much can be said to so many with but a single word and some well thought out images telling a basic human story.