A Single Word Can Say So Much

This video has been around for a while now, I think it was first posted early in 2013, and I’ve watched it several times, enjoying it as a nice piece of humorous advertising that plays to our obsession with technology and gadgets. – In short it’s a fun piece.

But today a friend of mine referenced it from another perspective, one that made me look at it with new eyes.

It’s not only a witty piece of advertising, it’s a great piece of content marketing that works for a global audience.

It’s message is universal, it works across many cultural boundaries by playing on shared human experiences (and needs!), and by only using a single word, a name, it also crosses language barriers.

Why over-complicate your message, when with a bit of thought and ingenuity, so much can be said to so many with but a single word and some well thought out images telling a basic human story.

 

 

A Timely Reminder – Intelligent Content Conference

This timely reminder arrived in my email this morning.

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Intelligent Content is one of my favorite conferences and I always enjoy speaking there. This year I’ll be talking about Building a Business Driven Globalization Strategy For Content.

So if you haven’t registered yet, I recommend that you hop over to the Intelligent Content Conference website and do so immediately.

See you in San Jose.