Add Bacon To Your Content To Increase Your Profits.

Can making simple content changes have an immediate impact on a business’s bottom line? According to this article on Business Insider, the pancake restaurant chain, IHOP, did exactly that.

By changing their menu design from this:

ihop1to this:

ihop2Driving the redesign were three distinct content driven initiatives:

  1. New “Add a side” boxes next to entrees. The placement makes it more likely that customers will be enticed to order more food. i.e More Bacon!!
  2. Photos of the entrees next to the items. This keeps the diner’s attention more than blocks of text.
  3. Trimming the menu. IHOP now offers 140 items, down from 180

The result? A 4% increase in profits.

 

A Single Word Can Say So Much

This video has been around for a while now, I think it was first posted early in 2013, and I’ve watched it several times, enjoying it as a nice piece of humorous advertising that plays to our obsession with technology and gadgets. – In short it’s a fun piece.

But today a friend of mine referenced it from another perspective, one that made me look at it with new eyes.

It’s not only a witty piece of advertising, it’s a great piece of content marketing that works for a global audience.

It’s message is universal, it works across many cultural boundaries by playing on shared human experiences (and needs!), and by only using a single word, a name, it also crosses language barriers.

Why over-complicate your message, when with a bit of thought and ingenuity, so much can be said to so many with but a single word and some well thought out images telling a basic human story.

 

 

A Timely Reminder – Intelligent Content Conference

This timely reminder arrived in my email this morning.

ICCflyer header

Intelligent Content is one of my favorite conferences and I always enjoy speaking there. This year I’ll be talking about Building a Business Driven Globalization Strategy For Content.

So if you haven’t registered yet, I recommend that you hop over to the Intelligent Content Conference website and do so immediately.

See you in San Jose.