New Year – New Directions

The on-line world is full of “it’s the end of one year, and I’ll make sure next year is better and different” blog posts. And this is another one – but one that marks a real turning point for both this blog and for me professionally.

The two events being closely related.

On a professional level 2013 will see me joining Caterpillar Inc. as their Content Marketing Manager, leading the team to develop and implement an enterprise-wide Content Marketing Strategy for one of the World’s Top 100 brands. – An amazing opportunity to put into practice many of the ideas, concepts, and methodologies I’ve written and spoken about over the last few years.

The start of a new phase in my career seemed like the perfect opportunity to relaunch this website too. So its been moved over to a new platform, given a new look, and the associated Facebook and Twitter feeds rebranded to consolidate “The Content Pool” brand.

Throughout 2013 I’ll be using this blog as a place to capture notes and observations around what it takes to develop a content marketing strategy for a major corporation. So I hope you will join me on a regular basis as I continue my “adventures in content.”

Have a happy and successful New Year.

New Book now available for Pre-Order

My latest book “WIKI: Grow Your Own for Fun & Profit” is written, edited, proofed, designed and off at the printers.

It will officially be launched at the 2010 XML Conference in Philadelphia on October 13th. But you can NOW PRE-ORDER your copy at a discount from Barnes & Noble.com.


WIKI: Grow Your Own for Fun and Profit introduces the concept of wikis, and shows why they are becoming the must-have communications and collaboration technology for businesses of any size.

The book will also include several case studies highlighting the ways that various companies are using wikis to solve differing business and communications issues, and the resulting benefits in terms of both efficiency and customer satisfaction.

Looking for a way to increase team collaboration, manage your company’s knowledge? Do you need a way to manage projects with customers or suppliers outside your company firewall? Would you like your customers to provide feedback on the information you publish? Then a wiki might be just what you are looking for.

Perhaps you have already decided that you should use a wiki, but are not sure how to go about it. Maybe you have a wiki but would like to encourage more people to use it. Or you would just like to learn more about the practical applications for this fast growing technology.

Then this is the book for you.

An early reader review has already described the book as “Indispensable for people who want to get a wiki going.”

There is also a dedicated FaceBook page for the book where you can sign on to get all the latest news and happenings, as well as discuss the ideas and techniques covered.


New Book Project: THE CONTENT POOL

Contracts are signed so can now announce that I will be writing another book for XML Press – “THE CONTENT POOL” will be published in 2011.

So what is “THE CONTENT POOL” about?

THE CONTENT POOL
How to Identify, Organize, Manage, and Leverage Your Company’s Largest Hidden Asset.

Every company, no matter what industry they are in, or product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it and create content about what they do. Product development, Marketing, Sales and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company’s content, which contains all of its intellectual property, is often overlooked. Whether they realize it or not every company’s secondary role is that of being a publisher. This book will aim to place content creation, management and distribution on a par with other core strategic business activities.

Identifying, organizing, managing and leveraging your content properly can make you money.

The book will take a look at:
– Why every company is a publisher.
– What content do you produce now and how do you use it.
– Identifying the audience, today and in the future.
– What about the language you use – is it costing you money or even making you legally liable?
– Content development silos – gain through collaboration.
– How Consistency saves you money.
– Where are your pain points?
– Styes and Standards
– Rewrite and reuse.
– It’s about answers not the documentation.
– Your customers will add value to your content
– Technology comes last.
– Your content can be a revenue source.
– Good content wins customers
– Helpful content reduces support costs.
– Develop a Content Strategy.

The book will conclude with – The Case for having a CCO (Chief Content Officer).