The true meaning of content?

An excellent post from  on why creating and managing content is both important and rewarding. Couldn’t have said it better myself…

… content is the genesis of action, education, and change. Content informs. People come away from good content with more understanding and perspective about issues that affect them. Content enables them to consider a situation, question, or decision based on clear information and then act with purpose and clarity.

So, content is core to teaching. And there is joy in helping someone understand. There is an amazing feeling when someone finds something they were looking for and finds a clarity they were missing. That’s a gift…

New Year – New Directions

The on-line world is full of “it’s the end of one year, and I’ll make sure next year is better and different” blog posts. And this is another one – but one that marks a real turning point for both this blog and for me professionally.

The two events being closely related.

On a professional level 2013 will see me joining Caterpillar Inc. as their Content Marketing Manager, leading the team to develop and implement an enterprise-wide Content Marketing Strategy for one of the World’s Top 100 brands. – An amazing opportunity to put into practice many of the ideas, concepts, and methodologies I’ve written and spoken about over the last few years.

The start of a new phase in my career seemed like the perfect opportunity to relaunch this website too. So its been moved over to a new platform, given a new look, and the associated Facebook and Twitter feeds rebranded to consolidate “The Content Pool” brand.

Throughout 2013 I’ll be using this blog as a place to capture notes and observations around what it takes to develop a content marketing strategy for a major corporation. So I hope you will join me on a regular basis as I continue my “adventures in content.”

Have a happy and successful New Year.

Comics in Corporate Communications


Is there a place for comics in corporate communications? I certainly think so, and have long been a vocal proponent of using comics graphic and story telling techniques in the business world.

Recently Scott Abel, industry leading consultant and blogger, offered me the opportunity to write about the subject on his CONTENT WRANGLER blog.

My two page article Comics Can Make You A Better Communicator is now up, and you can check it out simply by clicking HERE.