Print or Digital ? – Using Augmented Reality to bridge the gap.

One of the the strangest aspects of all the recent discussions in the mainstream publishing world about the emergence of eBooks seems to be the notion that digital and print are mutually exclusive delivery options.

Nothing can be further than the truth; as we well know in the technical and corporate publishing world, electronic delivery of information is just one delivery option.
But how about combining the two? Print publications augmented by digital content?
Check out this video of a young reader’s reaction to a copy of the BBC’s science magazine, FOCUS, with augmented reality content.
Think about how effective that would be when used to deliver technical or training materials?
Perhaps Augmented Reality maybe just the thing to bridge that perceived gap between print and digital? Food for thought.