When I returned to my office after the holiday break I was surprised to discover one of those inter-office routing envelopes sitting waiting for me on my desk. You know, the type that used to be for delivering paper memos and documents (remember those) but whose primary use these days seems to be for the circulation of various greetings cards and office collections.
I didn’t know of any impending birthdays births, or retirements so was a little confused as to why it would be there. There was no note clipped to the front, and not signature on the envelope to indicate where it had come from.
Intrigued I opened the seal and tipped the envelope up and a single piece of white card fluttered slowly down to rest on my desk. The card had a note attached which simply read “For Alan.” – No signature.
What had anonymous sent to me? I flipped it over and read the following:
Top 10 Tips For Creating Compelling Content
- Less about you
- Be authentic
- Focus on pain points
- Participate in conversations
- Bring best of your brand to the table with a differentiated POV
- Collaborate, collaborate, collaborate
- Think “human-to-human” (not B2B or B2C)
- Match content to the channel
- Go out on a limb
- Loosen the grip
I’ve read a lot of these sort of Top 10 lists over the years, even created a few similar ones myself, but there was something about this one that resonated with me. I’ve kept this card sitting on my desk at the side of my laptop in the intervening three weeks since its arrival, and found myself referencing it several times in conversations, and not always in relation to content creation. – I believe there as some very valid ideas that relate to the way we do business in the digital age in that list.
So over the next few weeks I’m planning on taking a deeper look at these Top Ten items and examine what they mean to me.