Color me this…

The following are a few extracts from my latest feature cover article for INTERCOM magazine on Communicating with Color

 

My red shoes went viral on the Internet thanks to a photograph taken at the Intelligent Content Conference in Palm Springs back in February. Over the last couple of years I’ve developed a bit of an obsession with Converse sneakers, and as of today have nine pairs in different colors, usually worn to match whatever shirt or jacket I’m wearing. The red ones always seem to draw comments or, it seems, the occasional photograph.
However my interest in color goes beyond my choice of sartorial footwear, as I’ve long been interested in the use of color as a design element in communications and storytelling.
Color has always been around us, used by both man and nature as a means to communicate.  The bright plumage of a bird, or the striped fur of a Tiger are not an accident, they are an integral part of the way that the animals interact with each other and their surroundings. The same goes for the human species. We have long used color to communicate with each other and as a part of various cultural traditions. So why not use color as part of our technical communications toolbox as well?
….
Of course adding color to your technical communications deliverables isn’t as simple as just picking a few crayons from the box and coloring in between the lines. The use of color takes a lot of thought, and a new set of skills that need to be considered. In fact the color theory knowledge and experience of an individual can make a big impact.   
….
Think about the colors you see around you everyday and how they are used. Red for Stop or Danger. Green for Go etc. Your company probably already has some color standards overseen by the marketing group on how the company colors can be used. Think about how they can be incorporated in to your technical documentation. Even take a look at the colors used in the product you are writing about. How can they be used?

The full article is available in the print edition of the STC INTERCOM magazine, or on-line here.

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